Where's the OJ?
Task 1 - Do you notice anything weird?
What do you notice?
What do you wonder?
What's the difference?
Task 2 - look closer
Let's even weigh out the different OJs
What if the price stayed the same, but they changed the contents?
How much did you miss out on?
Were you ripped off? Are you mad?
Tropicana released the following statement "“Reducing our 64 ounce carton to a 59 ounce carton wasn’t a decision we took lightly. As you probably have heard, the Florida citrus industry has suffered the most devastating winter freeze and one of the smallest orange crops in 20 years. When the supply of oranges goes down the price goes up which impacts our costs. Instead of raising prices, we chose to slightly reduce the amount of juice and maintain the price. Our consumer research shows that most shoppers, when given a choice between a price increase or slightly less contents, prefer to hold the line on prices.”
How do you feel?